Performance Marketing 2026 Master Course (PDF): Google, Meta & LinkedIn Ads
Performance Marketing 2026 Master Course (PDF): Google, Meta & LinkedIn Ads
Performance Marketing 2026 — The Master Course is a 123-page PDF course that teaches how to run and scale paid ads on Google, Meta and LinkedIn, and how to track, measure and fix them. It has 38 chapters, 18 persuasion concepts, a PPC dictionary and ₹ worked examples, and it is written for beginners, business owners, freelancers and marketers in India.
What will I learn in this performance marketing course?
- Foundations: what performance marketing really is, how experts think in 2026, goals, KPIs and billing models (CPC, CPM, CPA, ROAS).
- 18 persuasion concepts: attention, hook, desire, framing, awareness levels, results demonstration, reputation and call to action, explained in five easy chapters.
- Platforms: how Google Ads, Meta Ads and LinkedIn Ads work, with 2026 updates such as AI Max, Performance Max and Advantage+.
- Targeting and creatives: targeting, location targeting from country to pincode, cross-channel targeting, every creative type and offers.
- Tracking and data: pixels, tags, server-side tracking, GA4, UTMs, attribution and incrementality.
- Campaign skills: objectives, bidding, budgets, campaign structure, A/B testing and landing page CRO.
- Fix and scale: a step-by-step method for when ROAS falls or conversions break, scaling across channels, and three playbooks (D2C, local leads, B2B).
- Career: freelancing, agency vs in-house, personal branding and a 90-day plan.
What is inside the book?
| Part | Topics |
|---|---|
| 1. The Big Picture | Roadmap, myths vs reality, expert thinking, goals and KPIs, market research |
| 2. The 5 Concept Chapters | Get noticed, find the right people, meet their mind, make them want it, make yes easy, plus an 18-point ad scorecard |
| 3. Platforms & PPC Language | PPC dictionary, dashboards, Google, Meta, LinkedIn, YouTube, Shopping, X and other platforms |
| 4. Targeting & Creatives | Targeting, location, cross-channel, creatives, offers, structure, A/B tests, CRO |
| 5. Data, Tracking & Budgets | Pixels, GA4, objectives, bidding, budgets, attribution, dashboards and automation |
| 6. Fix, Scale & Grow | Diagnosis, scaling, advanced strategies, playbooks, career, 90-day plan |
You also get a formula sheet, a 30-line hook bank and a quiz with answers.
Who is this course for?
- Beginners who want to learn performance marketing from zero
- Business owners who want to understand what their ads agency is doing
- Freelancers who run Meta Ads and want to add Google and LinkedIn
- Marketers and job seekers who want a clear way to think about results, not only tools
How is this different from other ads courses?
- It teaches thinking, not only buttons. You learn to find the weakest link in the chain: CTR, conversion rate, price or tracking.
- It works across platforms. The same ideas apply to Google, Meta and LinkedIn.
- Maths in simple ₹ examples: break-even ROAS, marginal CPA, LTV and budgets.
- Honest 2026 updates. Changes are tagged Confirmed or Reported, so you know what to verify in your own account.
- Easy to remember. Imagined film-style case files make each concept stick. They are fictional examples, not real campaigns.
What do I get after buying?
One PDF file (123 pages) available for instant download. Personal use only. Please do not share or resell it.
This is an educational book. It does not promise ROAS, sales or income. Results depend on your product, offer, budget, tracking and platform changes.
Frequently asked questions
What is performance marketing?
Performance marketing means paying for measurable actions such as clicks, leads or sales, and judging every rupee by the result. It is about growth you can count, not only running ads.
Do I need any experience?
No. The book starts with basics and the PPC dictionary, and needs only Class 8 level maths.
Does it cover Google, Meta and LinkedIn Ads?
Yes. It covers all three, with chapters on YouTube, Shopping, Display, X and other platforms too.
Does it include SEO?
This book focuses on paid ads, tracking and growth. For the full SEO, AEO and GEO course, see the Digital Marketing 2026 Master Course.
Is it a video course?
No. It is a PDF ebook with chapters, tables, examples and practice tasks.
Is it made for India?
Yes. Examples use ₹, Indian business cases, COD and RTO economics, and festive-season planning.
About the author
Bablu Mahour is a performance marketing and SEO specialist from Delhi NCR with 4.5+ years of experience and founder of Growth BJey. His work includes ₹70L+ of ad spend managed and 4–5X e-commerce ROAS at scale, as listed on bjey.online.