{"product_id":"performance-marketing-course-2026-pdf","title":"Performance Marketing 2026 Master Course (PDF): Google, Meta \u0026 LinkedIn Ads","description":"\u003cp\u003e\u003cstrong\u003ePerformance Marketing 2026 — The Master Course\u003c\/strong\u003e is a 123-page PDF course that teaches how to run and scale paid ads on Google, Meta and LinkedIn, and how to track, measure and fix them. It has 38 chapters, 18 persuasion concepts, a PPC dictionary and ₹ worked examples, and it is written for beginners, business owners, freelancers and marketers in India.\u003c\/p\u003e\n\n\u003ch2\u003eWhat will I learn in this performance marketing course?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoundations:\u003c\/strong\u003e what performance marketing really is, how experts think in 2026, goals, KPIs and billing models (CPC, CPM, CPA, ROAS).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e18 persuasion concepts:\u003c\/strong\u003e attention, hook, desire, framing, awareness levels, results demonstration, reputation and call to action, explained in five easy chapters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlatforms:\u003c\/strong\u003e how Google Ads, Meta Ads and LinkedIn Ads work, with 2026 updates such as AI Max, Performance Max and Advantage+.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargeting and creatives:\u003c\/strong\u003e targeting, location targeting from country to pincode, cross-channel targeting, every creative type and offers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTracking and data:\u003c\/strong\u003e pixels, tags, server-side tracking, GA4, UTMs, attribution and incrementality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaign skills:\u003c\/strong\u003e objectives, bidding, budgets, campaign structure, A\/B testing and landing page CRO.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFix and scale:\u003c\/strong\u003e a step-by-step method for when ROAS falls or conversions break, scaling across channels, and three playbooks (D2C, local leads, B2B).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCareer:\u003c\/strong\u003e freelancing, agency vs in-house, personal branding and a 90-day plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat is inside the book?\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePart\u003c\/th\u003e\n\u003cth\u003eTopics\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1. The Big Picture\u003c\/td\u003e\n\u003ctd\u003eRoadmap, myths vs reality, expert thinking, goals and KPIs, market research\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2. The 5 Concept Chapters\u003c\/td\u003e\n\u003ctd\u003eGet noticed, find the right people, meet their mind, make them want it, make yes easy, plus an 18-point ad scorecard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3. Platforms \u0026amp; PPC Language\u003c\/td\u003e\n\u003ctd\u003ePPC dictionary, dashboards, Google, Meta, LinkedIn, YouTube, Shopping, X and other platforms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4. Targeting \u0026amp; Creatives\u003c\/td\u003e\n\u003ctd\u003eTargeting, location, cross-channel, creatives, offers, structure, A\/B tests, CRO\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5. Data, Tracking \u0026amp; Budgets\u003c\/td\u003e\n\u003ctd\u003ePixels, GA4, objectives, bidding, budgets, attribution, dashboards and automation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6. Fix, Scale \u0026amp; Grow\u003c\/td\u003e\n\u003ctd\u003eDiagnosis, scaling, advanced strategies, playbooks, career, 90-day plan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003eYou also get a formula sheet, a 30-line hook bank and a quiz with answers.\u003c\/p\u003e\n\n\u003ch2\u003eWho is this course for?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBeginners who want to learn performance marketing from zero\u003c\/li\u003e\n\u003cli\u003eBusiness owners who want to understand what their ads agency is doing\u003c\/li\u003e\n\u003cli\u003eFreelancers who run Meta Ads and want to add Google and LinkedIn\u003c\/li\u003e\n\u003cli\u003eMarketers and job seekers who want a clear way to think about results, not only tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow is this different from other ads courses?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt teaches thinking, not only buttons.\u003c\/strong\u003e You learn to find the weakest link in the chain: CTR, conversion rate, price or tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt works across platforms.\u003c\/strong\u003e The same ideas apply to Google, Meta and LinkedIn.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaths in simple ₹ examples:\u003c\/strong\u003e break-even ROAS, marginal CPA, LTV and budgets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHonest 2026 updates.\u003c\/strong\u003e Changes are tagged Confirmed or Reported, so you know what to verify in your own account.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to remember.\u003c\/strong\u003e Imagined film-style case files make each concept stick. They are fictional examples, not real campaigns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat do I get after buying?\u003c\/h2\u003e\n\u003cp\u003eOne PDF file (123 pages) available for instant download. Personal use only. Please do not share or resell it.\u003c\/p\u003e\n\u003cp\u003eThis is an educational book. It does not promise ROAS, sales or income. Results depend on your product, offer, budget, tracking and platform changes.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is performance marketing?\u003c\/h3\u003e\n\u003cp\u003ePerformance marketing means paying for measurable actions such as clicks, leads or sales, and judging every rupee by the result. It is about growth you can count, not only running ads.\u003c\/p\u003e\n\u003ch3\u003eDo I need any experience?\u003c\/h3\u003e\n\u003cp\u003eNo. The book starts with basics and the PPC dictionary, and needs only Class 8 level maths.\u003c\/p\u003e\n\u003ch3\u003eDoes it cover Google, Meta and LinkedIn Ads?\u003c\/h3\u003e\n\u003cp\u003eYes. It covers all three, with chapters on YouTube, Shopping, Display, X and other platforms too.\u003c\/p\u003e\n\u003ch3\u003eDoes it include SEO?\u003c\/h3\u003e\n\u003cp\u003eThis book focuses on paid ads, tracking and growth. For the full SEO, AEO and GEO course, see the Digital Marketing 2026 Master Course.\u003c\/p\u003e\n\u003ch3\u003eIs it a video course?\u003c\/h3\u003e\n\u003cp\u003eNo. It is a PDF ebook with chapters, tables, examples and practice tasks.\u003c\/p\u003e\n\u003ch3\u003eIs it made for India?\u003c\/h3\u003e\n\u003cp\u003eYes. Examples use ₹, Indian business cases, COD and RTO economics, and festive-season planning.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the author\u003c\/h2\u003e\n\u003cp\u003eBablu Mahour is a performance marketing and SEO specialist from Delhi NCR with 4.5+ years of experience and founder of Growth BJey. His work includes ₹70L+ of ad spend managed and 4–5X e-commerce ROAS at scale, as listed on \u003ca href=\"https:\/\/bjey.online\"\u003ebjey.online\u003c\/a\u003e.\u003c\/p\u003e","brand":"BeNexSkill","offers":[{"title":"Default Title","offer_id":49580817285310,"sku":null,"price":149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/8048\/0190\/files\/Performance_Marketing_2026_Master_Course_page-0001.jpg?v=1793972564","url":"https:\/\/benexskill.in\/products\/performance-marketing-course-2026-pdf","provider":"BeNexSkill","version":"1.0","type":"link"}